Firming under-eye serum “Instant Effect,” 10 ml

The eye serum contains highly effective, innovative active ingredients, vitamins, caffeine, niacinamide, hyaluronic acid, bakuchiol, and herbs. This rich blend instantly smooths the eye area and fine lines, reduces dark circles, and helps keep the skin around the eyes bright, hydrated, and beautiful. In our pursuit of redefining skincare excellence, we are proud to present this carefully crafted eye serum—a testament to innovation, effectiveness, and gentle care.

Other ingredients, such as Liftonin Xpress, provide an instant firming effect, smoothing fine lines by up to 74% within one hour. Bakuchiol is a powerful antioxidant that promotes skin renewal and collagen production.

Multi-molecular hyaluronic acid is responsible for deep hydration. Caffeine stimulates circulation, reduces puffiness and swelling, and soothes dark circles.
Niacinamide protects the skin from moisture loss, helps prevent pigmentation, and improves the skin’s tone and appearance.
Rosehip oil nourishes the eye area; peptides accelerate collagen synthesis to help prevent wrinkles.
Vitamins E and C provide protection by helping to neutralize free radicals in the skin.

HOIA is committed to using gentle preservatives and plant-based retinol, known as bakuchiol—carefully balanced to reduce sensitization and irritation.

With this new eye serum, HOIA has said goodbye to problematic emulsifiers and chosen SEABALANCE—an innovative and sustainable alternative to conventional emulsifiers, derived from upcycled algae. In addition to excellent functionality, SEABALANCE offers numerous benefits for the skin, from soothing and hydrating to nourishing and brightening.

After two years of intensive research and development, the formula became an example of purity and effectiveness—without unnecessary additives.

How to use: Apply a very small amount to the eye area and massage until absorbed. Suitable for use from age 25.

• Volume: 10 ml

• Made in Estonia

Ingredients (INCI):
*Rosmarinus Officinalis Distillate, Mentha Piperita Distillate, Sargassum Fluitans/Natans Extract, *Rosa Canina Seed oil, Tetrapeptide-21, Nicotinamid, Caffeine, Bakuchiol, Ascorbyl Tetraisopalmitate, Sodium Hyaluronate, Tocopheryl-acetat, Hydroxypropyl Methylcellulose, Pullulan, Porphyridium Cruentum Extract, Butylene Glycol, Glycerin, Haematococcus Pluvialis extract, Sodium Levulinate, Sodium Anisate, Magnolia Officinalis Bark extract, Glyceryl Caprylate, Pentylene Glycol, Citric acid, Mica, CI77891, CI 77491, Lauroyl Lysine. *Organic.